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Japanese Soccer Personalities

Haruo KAWAMOTO

Born on 28 March 1910 in Aichi Prefecture.
Discovers a passion for kicking a football at Kariya Junior High School (now Kariya High School) and Tokyo Normal Higher School (now the University of Tsukuba). Upon graduating from the latter in 1932, becomes physical education teacher and assistant manager of the football club at Kobe First Junior High School. Creates a golden age for the club, winning four national championships and coming second on one further occasion over a seven-year spell before transferring to Okayama Women's Normal School in 1939.
Kawamoto's influence lives on after his departure; Kobe First Junior High School win three further national championships (Meiji Shrine Tournaments) in the next four years. Ten of the 16 footballers to represent Japan at the 1st Asian Games after the Second World War had been students at the same school.
Enjoys diverse involvement in many other footballing successes, including the organisation of a "Kobe First Junior High School Club" for a mixture of old boys and current students, and the hosting of East-West Challenge Matches. Edits and publishes "The History of Football at Kobe First Junior High School" in 1937, which serves not only as a record of one school, but as a greatly valuable piece of literature on the history of Japanese football as a whole.
Enlisted to the armed forces in 1941 before being demobilised in 1943. Starts a career in trade from 1947. Establishes the Alps Butter Kobe Produce Centre in 1958.
Becomes closely acquainted with Karl and Elise Juchheim, and is appointed as senior managing director (and later president) of Juchheim Co., Ltd. in 1962. Devotes energies to rebuilding and expanding the business, laying the foundations for the prosperity the company enjoys today.
Continues his involvement in football in an operational capacity, serving as president of the Kobe Football Association and of Kobe Football Club for many years.
Passes away in 2004.

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  • 28 March 1910 - Born in Aichi Prefecture.
  • April 1923 - Enters Kariya Junior High School in Aichi Prefecture, and joins the football club from his first year.
  • 1926 - Becomes a regular in the team from his third year. Helps Kariya Junior High School win a national tournament held at the Eighth High School.
  • 1928 - Graduates from Kariya Junior High School. Enters Tokyo Normal Higher School.
  • 1932 - Graduates from Tokyo Normal Higher School; becomes physical education teacher and assistant manager of the football club at Kobe First Junior High School.
  • 1937 - Edits and publishes "The History of Football at Kobe First Junior High School".
  • 1939 - Transfers to Okayama Women' s Normal School.
  • 1941 - Enlisted to the armed forces and sent to fight in mainland China.
  • 1943 - Discharged from the armed forces; becomes director of physical education for Gifu Prefecture.
  • 1947 - Retires from sporting role to begin a career in trade.
  • 1958 - Establishes the Alps Butter Kobe Produce Centre.
  • 1962 - Appointed as senior managing director and member of the board at Juchheim Co., Ltd.
  • 1964 - Tokyo Olympic Games held; boom in market for Western confectionary.
  • 1966 - Builds a factory in the city of Anjo, Aichi Prefecture (size of premises: approx. 16,500m²).
  • 1971 - Appointed as president of Juchheim Co., Ltd. following the death of previous president Elise Juchheim.
  • 1975 - Appoints eldest son Takeshi as senior managing director of the company.
  • 1976 - Opens first store in Goethe House, Frankfurt, Germany.
  • 1979 - Appointed as president of Kobe Football Club.
  • 1985 - Appointed as chairman of Juchheim; succeeded as president by eldest son Takeshi.
  • 1997 - Named as honorary president of Kobe Football Club.
  • 2000 - Resigns as chairman of Juchheim and from all other public roles to live in retirement.
  • 27 January 2004 - Succumbs to pneumonia at the age of 94.